Greenwashing: How to Spot It

Greenwashing is a form of spin where green PR is used deceptively to promote the perception of an organization's products, behaviors, or policies as beneficial to the earth's environment, and/or human health.

The good news is that people prefer environmentally friendly (a non-specific, general term itself) products and services. Now more than ever. The bad news is that organizations know that people really want green products, and it's easier and cheaper to say things are green than to really provide them. Fact-checking has become a necessity these days, and Steve will help you look behind the curtain.

CEU available.

Watch a recording of the webinar below. For more event videos, visit our playlist on YouTube.